Someone at Woolies thought it would be a great idea to have a meme generator on the internet, so people could upload their own World War photos. To use as profile pics. And Woolies would sneak some advertising in on the back of it all.
The internet responded beautifully. Here’s a selection of the images shared.
By 9pm is was all over. About 3 hours is what it took for advertisers to face the reality that consumers can, and do, talk back.
Now to get them to pay farmers.